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8 Ways Nonfiction Authors Can Use Google Alerts
One of my favorite free services is Google Alerts, an internet monitoring service that sends e-mail notification when keywords or phrases you identify appear online. This service is a goldmine for...
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Fight Email Tyranny
On Sunday evening while browsing our local Santa Cruz bookstore I came across a wonderful book: The Tyranny of E-mail by John Freeman. Freeman spends the first six chapters of the book making a...
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About the Author: Writing Your Author Biography
Many readers are humanistic, meaning they are curious and they are people-persons who want to know something about the author before they read a book. People buy books from people they like—or at least...
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Creating and Maintaining Your Online Author Image
Once authors publish their books, they become public people. They are subject to having people do online searches about them and their books. Authors need to be proactive, therefore, about creating and...
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Get People to Read Your Emails
Authors and publishers know that to get their press releases read by the media they need a catchy or alluring subject line for the email carrying that press release. So how do you craft the perfect...
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Authors – Have You Tried This Little Known Online Marketing Book Strategy?
If you already have self published books, chances are you’re looking for effective online marketing book strategies to help sell your book. You’ve spent hours brainstorming, writing, editing and...
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What Really Works in Online Marketing
A colleague recently said to me, “No one has found the winning formula for successful online direct marketing yet.” I disagree. A number of companies know exactly what works and are making small...
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Using URL Titles for Promotion of a Website
When I created my Essays on the Craft of Dramatic Writing! website in the late 90’s (the title a reflection on what I’d learned from Lajos Egri’s The Art of Dramatic Writing), my main and only impulse...
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How I Sold $600K With One E-Book
NOTE FROM CATHY: I loved this article from Robert Middleton, and wanted to share it with you. He offers several good lessons, especially for those of you who are building businesses based on your...
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What Booklover Sites Can Do for You
A useful resource for building your fan base and marketing your books and ebooks is to create a presence on popular sites for readers. There are several to choose from such as Goodreads.com,...
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